The Best Damn Agency Newsletter on the Internet
Micro-lessons on cash flow for marketing agencies, consultants, & freelancers
(that you don’t need an MBA to understand 🤫)
Four lessons on invoicing, profitability, savings, and owner’s distributions and how you can improve them to take control of your cash flow.
Followed by weekly articles about profitability, cash flow, business strategy, and whatever else is on my mind.
(plus: sneak peeks into my consulting and action items for you to build a better agency)
No spam guarantee (or your money back)!
What a fab newsletter (does my opinion mean more since I’m a marketer?)! THIS is how you capture an audience and provide meaningful value over and over again. If only they taught this stuff in school!
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Hey, I’m Michael Eckstein 👋👋 —
I’m an award-winning accountant, business advisor, and a mediocre runner. I work with marketing agencies, consultants, and freelancers. I’m also the guy that writes all the micro-articles, answers your emails, and that’s my pretty face.
Don’t just take my word for it. Here’s what some regular readers are saying.
I always look forward to getting Mike's newsletter. The topics covered are often relevant to my business. Reading his newsletter helps force me to evaluate how I can be more efficient, best ways to handle clients, and just generally run my office better.
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I provide marketing services to accountants. Typically we focus a lot on branding, eye catching content, and information that ads value. However, Michael has us questioning our own practices with the simple yet fantastic work he puts into his emails. There's character, quality information, and no fluff. Which is a novelty in and of itself. We need more copy like this online or I am going to go crazy.
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I can personally recommend Michael Eckstein's newsletter, there's always an actionable nugget you can use.
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I would recommend newsletter to any small business owner wanting to improve their business.
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Michael share important and practical tips in every newsletter. Michael’s insight is easy to read and translatable to everyday business.
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I enjoy reading Michael's newsletter because it's also a well-rounded business newsletter. It's not 100% accounting. There's marketing, sales and start-up advice in there too. I enjoy reading it and look forward to the next installment.
Michael's newsletter is both funny and informative. Easily actionable, bite-sized tips abound to start implementing right away. A lot of people like the newsletter, and so do I!
I am grateful every time one of Michael's newsletters hits my inbox. I don't know how he does it, but every time he delivers the perfect blend of content that is fresh and always on point. Michael's likeable personality shines through in his words. I learn something new every time, and I like that. Please keep the great content coming!
Great newsletters, have learned so much in just 3 days of reading them.
This newsletter is great! It takes someone special to make most financial topics humorous. Michael does just that. These are the things that you need to know to be successful, but many people gloss over them because of their monotony. Michael presents it in an easy-to-understand and fun way. You won't regret signing up for this!
I always enjoy reading Michael's newsletter. It has great, simple business finance takeaways without a whole lot of fluff. He has a way to break down finance concepts simply in a way that's easy to understand and take action on. It's not dry, and a great Saturday read for any small business.
Michael’s newsletter is informative and amusing! Not something I’d typically expect from an accountant but absolutely what I expect from him! I love how he takes complex financial concepts and puts them into language anyone can understand.
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Have you found a newsletter you don't want to unsubscribe from, or automatically delete before opening? THIS IS IT! Michael is full of knowledge and he successfully shares it with you in a way that's never boring, redundant, or salesy.
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Love the way he makes business easy to understand! I’ve also learned so much from him about marketing…yeah, he’s doing things most are not. Plus, he’s so funny!
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Michael's newsletter is clever, funny, and informative, delivering useful content in a way that sticks with you. I highly recommend it for individuals, business owners, and service professionals alike!
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Just received my first edition of your newletter and wanted to congratulate you on it. A great resource, very practical and delivered in your inimitable no-nonsense, self-confident, “tough-love” style. Very good! I will be recommending it to my SME community whole-heartedly. Have a great Sunday Steven
Just so you know you have the BEST DAMN NEWSLETTER I have ever subscribed to.
Full of real usable information.
No sales pitch link in every other line. Amazing !!!
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Bobby White
Excellent reads!!! I love the discounting the invoice article. So true.
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[So good, he left a second review!]
Michael's "Ordinary & Necessary" newsletter is among the few that I always make time to read every week. Which actually makes it NOT ordinary! Although it is necessary 🙂 Thoughtful, practical, no palaver and perfect for small businesses.
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I enjoy reading Michael's newsletter. I find the content very informative, interesting and forward thinking! Keep up the great work.
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The value of this newsletter is amazing. Michael brings so much of his knowledge & puts it into digestible sizes for those who need to learn. It can be overwhelming researching topics in business when you don't know where to start or that you need to start in the first place. The topics covered in this newsletter are things you either need to tidy up in your business or topics you didn't know you needed to address at all. Thank you for all the great value Michael Eckstein & I really enjoyed your top newsletters to start off getting into what you have to offer. Thank you for taking the time to put them together!
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I'm a new subscriber, Michael, and have found a helpful gem in each newsletter so far. Very helpful and practical info for small business owners, written in a fun and delightful style!
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What a fab newsletter (does my opinion mean more since I'm a marketer?)! THIS is how you capture an audience and provide meaningful value over and over again. If only they taught this stuff in school!
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Connie Ngo, Growth Marketing Consultant
You can stop searching for the perfect newsletter because you've found it. Short, sweet, entertaining, and offering you the next steps you REALLY need. I can't recommend Michael's newsletter enough!
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Michele Hironaka, Social Media Marketer, Hiro Marketing
Michael's newsletter is genuinely helpful and he shows his knowledge about financial topics. He attempts to keep all of the information he shares totally accessible and actionable.
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Michael's newsletter is one of my favourite newsletters because he writes about the 'big thing' that every business owner stresses and dreams about: managing money. For something so important, accounting is the topic that too many people don't want to hear anything about simply because, quite honestly, it can be boring af. But Michael writes in a way that is refreshing not only because he writes in easy to follow language without confusing jargon, but also, so that you are entertained while you read. He's direct, clear, and makes it simple to digest.
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I think they are well written, have solid content (good value) and tend to have some humor in them. I say that because I'm a small business owner, and I'm in the email newsletter business.
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Insightful, entertaining and informative. Honestly an inspiration.
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Austin B, Financial Advisor
Michael is thoughtful, hilarious, and gives me something good to think about with his newsletter. I highly recommend it to anyone with a small business!
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I really found the blog about goals vs desired outcomes a great idea.
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Michael’s newsletter is amazing- I read it every time it hits my inbox. Entertaining finance writing like his is a rare treat 🙂
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I am new to Michael's newsletter, but I already find myself looking forward to the next one. This is one piece of mail that doesn't get immediately moved to trash.
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Michael takes the boring stuff that makes my eyes cross, dumbs them down and makes them easy to understand. All with just enough snark to make me laugh. Or snort.
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Chris Hennessy, Owner, Firebird Studios
I love the little actionable items you put at the bottom, even if they don't apply to me yet. I file them away in my brain.