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Demonstrating value doesn’t end at the sale

by Michael Eckstein | Jul 31, 2021 | Strategy

Demonstrating value doesn’t end at the sale Clients are usually the happiest with and most excited by your services when (and shortly after) they hire you. That’s when they’re most convinced that you can solve whatever problem or pain-point...

Reader question: “I raised my prices and a few of my clients are upset. How do I fix this?”

by Michael Eckstein | Jul 24, 2021 | Pricing, Strategy

Reader question: “I raised my prices and a few of my clients are upset. How do I fix this?” Raising your prices is one of the most common bits of internet small business wisdom. The general idea is that you’re almost always undercharging because...

Questions to ask yourself before changing course

by Michael Eckstein | Jul 17, 2021 | Goal Setting, Strategy

Questions to ask yourself before changing course Constantly learning, iterating, testing, and evolving helps keep your business ahead of new challenges and beating the competition. New innovations can be as simple as new software tools, addon services, or updated...

Keep a running ‘progress & goals document’ so you can more easily look back on your growth

by Michael Eckstein | Jul 10, 2021 | Goal Setting, Strategy

Keep a running ‘progress & goals document’ so you can more easily look back on your growth True growth is incredibly slow. It’s a series of marginal improvements over a long enough period of time until you finally become proficient or...

Getting started with business systems and procedures

by Michael Eckstein | Jul 3, 2021 | Strategy

Getting started with business systems and procedures Standard operating procedures, systems, and processes are amazing because they keep everyone on the same page, keep client work consistent, reduce errors, and, honestly, take some of the thinking out of repetitive...

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