Media Kit 🎙️

Short Bio –

Michael Eckstein is an accountant and business advisor. He helps small business owners increase profitability, fix cash flow, and create business strategy, so they can enjoy more date nights, take more vacations, and build their personal wealth.

Main Topics –

Building a lifestyle business

  1. lifestyle business vs normal business
    • many of us started businesses for better lives. So, why don’t we focus on building a business for our lives?
    • normal business focuses on increasing revenue and profit
    • lifestyle business focuses on achieving personal goals (eg, hours worked per week, travel, nomadic, etc)
  2. importance of goal setting
    • without goals, your business will default to a normal business
    • your personal goals dictate the direction you take your lifestyle business (eg a nomadic business needs to be virtual)
    • (quick summary of the 3rd topic – successful goal setting)
  3. working backwards and figuring out how much money you need
    • calculate how much you need to support your family
    • calculate how much your business needs to earn before expenses
    • calculate how much you need to charge hourly or make daily


Better invoicing to improve cash flow

  1. straightforward terminology (ditch the ‘net’ for ‘due in’)
    • no one knows what net really means
    • net 30 was useful when you had to mail invoices and wait for a check
  2. crappy invoices don’t get paid on time
    • set up a professional-looking template
    • make sure all the info is correct (especially the total)
    • make it payable online
  3. follow up, follow up, follow up
    • use invoicing software to automate basic followup
    • pick up the phone
    • stay friendly


Successful goal setting

  1. SMART framework
    • Specific, measurable, attainable, relevant, time-bound
  2. goals journal
    • keep a running log of all your goals
    • let’s you look back on your personal and professional progress
  3. tying back to personal goals
    • make goals more meaningful
    • provides additional motivation

Audio set up – 

I’m using a Samson Q2U with a pop filter and headphones when recording. The room isn’t sound-treated (eg padded walls, etc), but relatively quiet, especially after 5pm eastern. 

Social Media –

Podcast sample –

Pictures –

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Contact Info –

Call/text: (631) 624-0515
Email: michael@ecksteintaxservices.com